In my opinion Holiday Parks are the most complicated businesses to deal with. What makes it even more challenging is as a business we chose to only help Family and Owner run parks. My team and I have a great passion for British Holiday Parks and years of satisfaction in helping them to grow and improve.” Ruth Badger

The Ruth Badger Consultancy has been providing Business and Sales consultancy to British Holiday Parks since 2009. Ruth entered the industry in 2007 after taking on the task of saving one of the biggest re-sellers of touring caravans in Norfolk from going bust. Following that success Ruth was invited to be the opening speaker at the BH & HPA Conference in 2009. It was clear that Ruth’s real passion and infatuation for Holiday Parks came from her own family experiences from birth to the current day, holidaying across the country. Ruth and her team understand the true value of what British Holiday Parks mean for families and the memories they create. This is the reason we are committed to help them improve and grow.

Since 2009 we have worked with parks nationwide and understand first-hand the operational, seasonal and commercial challenges they face. Based on this, The Ruth Badger Consultancy offers a bespoke and experienced solution for any park looking to improve their revenue, profits and company practices.

We have completed many successful projects with Groups and single parks and operate in the Holiday and Residential arena. Some notable projects have been done with Argyll Holidays who have 8 Parks based in Scotland, Shorefield Holidays who have 6 Parks in the New Forest, Celtic Holidays who have 3 parks in South Wales, Holiday Resort Unity who have 3 parks in Somerset and Beverley Holidays who have 5 parks in Devon.

Ruth has also completed a project with Hoseasons who are the leading Agent within the industry, helping them to improve their sales processes and revenues within their Call Centre. In 2015 Ruth partnered with Compass Insurance who are the official Insurers of the industry to promote ethical and compliant sales processes.

As all parks are different, we understand that their requirements for improvement will vary. To ensure we offer the most effective consultancy possible, a wider range of bespoke services have been designed specifically for British Holiday Parks. All services can be proved with Case Studies or Testimonials to verify their success.

Services available:

  • Holiday Home Sales Consultancy
    Includes Compliance, Sales Management and Budgets
  • Reservation and Inventory Consultancy
    Includes Sales Management, Budgets and Yield Control
  • Food & Beverage Consultancy
    Includes Budgets and Sales Management
  • Management Consultancy
    Includes Director, Senior and Middle Management Training
  • Bespoke Finance Consultancy
    Includes Budgeting Models, Best Practice and Effective Asset Management
  • Marketing Consultancy
    Includes Owner and Holiday Maker engagement and Social Media Strategies
  • HR Consultancy
    Includes Process, Practices and Documentation
  • IT and Communications Consultancy
    Includes Infrastructure, Wi Fi and Telephone

All Holiday Park Consultancy is priced at a commercial rate depending on the Park’s needs. It is a proven fact that to date all costs charged to any park have been mitigated by the growth created in revenue.

Holiday Park Training

We have been providing Sales and Management Training to the British Holiday Park industry since 2009. Since that date hundreds of Parks both large and small have been capitalising on training which focuses on key revenue streams. All training has been written by Ruth Badger and is delivered personally by Ruth and Julie Hughes.

Training available:

  • Reservations Sales Training
    One day Course
  • Holiday Home Sales Training
    One Day Course
  • Management Training
    7 Session Course
  • Effective Sales Management
    One Day Course

All training is priced per day and accommodates up to 12 attendees per session.