Back to blogs Guest Feedback
Too often, parks ask for feedback, but it finds its way onto a file or spreadsheet or into a box and is then never seen again. My advice? Don’t make that mistake.
In today’s world of TripAdvisor and Facebook reviews, some people worry that actively asking for feedback is opening the door to criticism. That a follow-up call or checkout survey is outdated, maybe even risky.
I’m here to tell you it isn’t. It’s actually one of the smartest moves you can make.
Because what you’re really doing is getting free, honest advice on how to improve the next guest’s stay. Genius!
Turning Feedback into Action
At RBC, our Post Check-Out Surveys are designed to do exactly that. By speaking to a cross-section of guests, across different accommodation types, group sizes, and demographics, within a week of departure, parks get a clear, unbiased picture of the guest experience.
And here’s the reality: around 90% of feedback is positive. Guests are happy. They enjoyed their stay. Your team delivered.
But the real value? It’s in the other 10%.
That’s where the gold is.
One guest mentions an uncomfortable mattress in Caravan A. Another points out a stain in a pet-friendly lodge. On their own, they might seem minor. But when patterns emerge, you’ve got insight you can act on.
Replace the mattress. Clean the carpet. Problem solved, before it becomes a bigger issue or a negative online review.
Spot the Patterns. Fix the Problems.
Recurring issues are your roadmap for improvement. They highlight exactly where your park needs attention, allowing you to make targeted changes that genuinely enhance the guest experience.
And, I cannot stress this enough, it’s not just about fixing what’s wrong.
It’s about recognising what’s right.
If certain team members are consistently praised, shout about it. Reward them. Build a culture where great service is noticed and valued.
The Long Term Impact
Improving guest retention by just 5% can increase profits by up to 25%. Why? Because repeat guests cost less to attract, spend more when they return, and are far more likely to recommend your park to others.
Wondering how to start? That’s easy. With listening to your guests.
So here it is, a simple plan, just for you:
- Ask for feedback-good and bad
- Act on what you hear
- Fix what keeps coming up
- Celebrate what you’re doing well
- Keep refining the experience
Do that consistently, and you won’t just improve guest satisfaction, you’ll build loyalty, strengthen your reputation, and drive real, measurable growth.
If you want to talk to me about implementing Post Check Out Surveys, get in touch now at jackie.hall@ruthbadger.com