Who is most likely to buy a holiday home on your park? Simple. Someone who has already shown interest. Your reservation data holds the answer.
Every returning guest, every family that’s stayed multiple times, every name that’s popped up for years; they’re not strangers, they’re your next owners.
You don’t need a new marketing campaign or big ad spend. You need to look at what you already have. Data on it’s own doesn’t change anything. But data used intelligently can transform how you market, plan and sell.
The best part?
You don’t need fancy tools or a full time analyst – just a fresh set of eyes and a strategy that links insight into action.
Lead generation tool that profiles your current owners to reveal hidden upgrade opportunities!
Generate weekly hot leads from holiday makers who look like your holiday home owner owners!
Boost occupancy, support pricing, and keep your sales team focused with this smart guest intelligence tool.
As experts for owner-led holiday parks, we understand the challenges for park owners and their sales teams. You need pro-active, quality, organic leads that link into your sales strategy and your budget! That’s why we have developed organic lead generation solutions that are truly bespoke to your park that can help you maximise lead opportunity and sales effort.
Lawrence, who prefers to be called Lozz, is a fundamental part of every RBC project. Prior to becoming a consultant, Lozz was the Operations Director of a big healthcare provider which is where his commercial thinking and operational understanding was developed. The growth service RBC provides is underpinned by Lozz’s ability to create transparency through automated performance reporting which makes money, while reducing time heavy processes impacting on efficiency which saves money.
Lozz is a very rare combination of skill-sets! He is a genius with automation and data, as well as having a real commercial focus and understanding. This means he not only knows how to identify and fix problems, but he also knows how to leverage them to make more money for RBC clients.
Lozz has also many years’ experience working in financial services, but since joining forces with RBC, he has been predominantly working with data specific holiday parks. He’s completed projects focused on operations, reservations, holiday home sales, dynamic pricing, customer analysis and KPIs to name a few!
You will be hard pushed to meet anybody who has a better understanding of data in this market and how it can all link together. The results are exceptional and always have an impact on the bottom line.