Holiday Park Complex

Category: Your Park
Why Parks Choose RBC

RBC knows exactly what good looks like and how to build it into your daily operation.

Holiday parks are intricate businesses. With years of hands-on experience across every aspect of complex operations, we understand the challenges and know how to put the right solutions in place.

Your complex has the potential to generate a significant amount of revenue, from F&B and retail to entertainment and arcades. If there an issue in one area, it can have a knock on effect. But when everything is consistently well run to a high standard, underpinned by compliance and commercial discipline, your complex can be one of your most profitable assets.

At RBC, we help you transform how your complex operates so it delivers strong guest focussed performance, consistent standards and an exceptional customer engagement every day.

We establish clear standards so your complex always looks clean, tidy and welcoming, from toilets and dining areas to arcades, pools and outdoor spaces.

With nearly two decades working inside holiday parks, RBC knows exactly what good looks like and how to build it into your daily operation. We help identify the issues, implement solutions that last and create teams who take pride in doing things properly. The result is a complex that runs consistently, delivers profit and drives loyalty and retention.

Ready to strengthen your complex, raise standards and improve commercial performance?

Our Holiday Park Experts
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Fiona Kelly

Holiday Park Expert

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Jackie Hall

Training & Development Director

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Ruth Badger

Director

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Julie Hughes

People & Wellbeing Expert

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Fiona Kelly
Holiday Park Expert
An absolute expert in Holiday Parks!

Fiona has over 30 years’ experience within the UK Holiday Park industry and heads up the Holiday Park area within RBC. Her passion is in improving and growing owner led parks. Fiona started out as a trainee sales advisor in a corporate group before working her way up to Board level in the largest group in Scotland. Incredibly experienced in creating growth, Fiona was accountable for driving revenues in excess of £15 million during her 7 years with the group. Enjoying the balance between being hands on and operating at a senior level, Fiona thrives being amongst sales teams implementing sales strategies and increasing performance. An expert at sales process and compliance Fiona has trained many people over the years and enjoys the challenges that park management presents.

 

Talk to Fiona about growing or improving your Holiday Park.

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Jackie Hall
Training & Development Director
The glue that holds everyone and everything together!

With a passion for people and training there is nothing more important to Jackie than the customer journey or the guest experience.

Jackie brings a rich and varied career rooted in operational customer service delivery and professional training. An award-winning training expert, she spent eight years designing and delivering customer-focused training programmes, coaching teams from onboarding through to annual competency and beyond. Her passion lies in helping people truly understand the customer journey and empowering them to deliver outstanding service at every touchpoint.

As a core member of our training delivery team, Jackie’s energy, insight, and commitment to excellence ensure training is not only engaging, but memorable and impactful—driving real improvements in customer experience.

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Ruth Badger
Director
A sales legend who is a force to be reckoned with but can grow any business!

Ruth founded RBC in 2006 after leaving BBC One’s The Apprentice. Almost 20 years on she heads up the Growth area which is her true passion as she loves working with business owners helping them improve, grow and sell. Not your average consultant in method or manner, Ruth has an incredible ability to grow businesses by removing issues, driving sales, building teams, implementing strategies while coaching and transferring her knowledge to everyone around her. She has run, bought and sold her own businesses so understands firsthand the stress but excitement of what owning a business can bring. Working on her theory of “Activity leads to Revenue” and “Transparency leads to focus and focus delivers growth”, Ruth is adamant that she can improve any business if the owner is brave enough and up for the challenge.

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Julie Hughes
People & Wellbeing Expert
The most direct, commercial People Management expert you will ever meet and an absolute master in all things people!

Julie has operated at every level of business during her career with each role being focused on people hence why she heads up our People and Wellbeing areas. From years of training for a corporate bank, Julie has built and run successful people management departments and strategies. An award winning Wellbeing specialist, Julie is an expert at developing company culture, staff engagement and retention. Her experience from running her own business to being the COO of a PLC, Julie’s understanding of leadership is immense. What sets Julie apart from most “experts” is her hands on approach; she is well known for dealing directly with people who are impacting negatively on the business. Equally Julie is professional, caring and really connects with people which is why she is so successful in developing others and getting them to be the best they can. Julie is a true leader and will lift an environment with her down to earth humour but focused strategic approach.

 

Talk to Julie about improving your culture through people.

This year's performance has been better than ever

We engaged with RBC in 2022 as we wanted to improve our Holiday Home Sales team, processes and performance. They didn’t disappoint. Fiona came into our business and got to grips with what needed to be done quickly. She recruited and onboarded a manager while putting into place a full compliant sales process. She set our budgets and owner engagement and new business strategy. All of this was done while coaching the team and taking everyone on the journey. That ensured that once the project was completed, everything she implemented continued. This year’s performance has been better than ever and Fiona definitely helped that to happen.

Gordon McCormack Crofthead Holiday Park, Owner

We needed someone to come in and help us to do an independent review of our processes to help improve sales performance and conversion within our call centre. RBC was able to quickly see where we needed the most help and gave us a comprehensive plan for us to implement. No-one is better skilled at delivering sales growth than RBC, their passion, enthusiasm and expertise was invaluable in helping us increase our sales performance. I’d have no hesitation in recommending them.

Simon Altham Awaze, Group Chief Commercial Officer

Get in touch
Grow Your Holiday park today