Ruth Badger is the founder of The Ruth Badger Consultancy (RBC) and one of the UK’s most recognisable leaders in business transformation, sales performance and leadership development.
Known for her straight-talking, commercially driven approach, Ruth has spent nearly two decades helping owner-led SMEs and holiday parks reset their strategy and build confident, capable teams who can deliver long term results.
Ruth first came to national attention on The Apprentice (2006), becoming the standout finalist thanks to her tenacity, ambition and instinctive commercial intelligence. But her reputation hasn’t been built on TV appearances alone – it’s been forged through the real work she’s delivered since in transforming underperforming businesses, upskilling teams and helping owners grow their businesses with confidence.
Today, Ruth leads The Ruth Badger Consultancy and works directly inside owner led holiday parks and groups where she develops strategies, improves processes, supports and trains leadership teams to perform at the highest level and increases revenue and profit.
The Ruth Badger Consultancy
RBC was created with one goal; to turn business as usual into business extraordinary.
RBC provides holiday park consultancy that goes far deeper than just business advice. The specialist team at RBC identifies the real issues holding a holiday park back, builds a clear plan for improvement and works alongside leaders, sales managers and teams to make sure progress sticks.
RBC is known for:
– Clear strategy development
– Practical, hands-on delivery
– Training that builds confidence and capability
– A focus on commercial results
– Transforming people, culture, sales and leadership
– Long-lasting impact that remains after RBC has left
Ruth has dedicated her consultancy to owner-led holiday and residential parks who want to grow, improve consistency and build stronger, more capable teams.
Ruth Badger: Career History
Early Life & First Career Steps
Born in Wolverhampton in March 1978, Ruth left school with a handful of GCSEs and went straight into work. From her local Jobcentre to working security at Wolverhampton Wanderers FC, these early roles shaped her trademark work ethic, resilience and people skills.
Breakthrough in Finance
Ruth joined GE Capital and quickly rose through the organisation, earning “National Employee of the Year.” Her commercial ability, drive and performance led her into senior roles, eventually joining Compass Finance near Manchester.
At Compass Finance, she:
– Drove significant revenue improvements
– Played a key role in the company’s stock market flotation
– Became an executive at just 24 years old
– The Apprentice & Media Work
In 2006, Ruth became the runner-up on The Apprentice Series 2, impressing viewers with her sales ability, leadership and no-nonsense approach. This led to appearances on:
– Badger or Bust (her own Sky One show)
– The Big Idea
– The Apprentice: You’re Fired!
– 8 Out of 10 Cats
– Bargain Hunt Famous Finds
– Pointless Celebrities
– Founding The Ruth Badger Consultancy
Following her media work, Ruth founded The Ruth Badger Consultancy Ltd. Since then she has:
– Created millions of pounds of growth in businesses across all sectors
– Coached leaders at all levels
– Rebuilt sales processes and structures
– Unlocked cultural and operational improvements
– Helped businesses grow through practical, proven methods
Ready to Work With Ruth?
If you’re an owner of a holiday or residential park and you’re ready to move from business as usual to business extraordinary, it starts with a conversation.
Get in touch with RBC today to talk to Ruth and the team about your park, your goals and what’s getting in the way.
