A strong customer journey starts long before a guest steps onto your park.
From the moment they first search online, every interaction shapes their confidence, interest and likelihood to become an holiday home owner. When your digital presence, on-park experience and sales process work together, you create a seamless, inspiring journey that makes ownership feel easy, exciting and achievable.
At RBC, we refine the full holiday home sales journey both online and on-park – ensuring every step builds belief, demonstrates value and guides guests towards the right buying decision. We help your team deliver a structured, consistent sales process that feels warm, commercial and in control, turning early curiosity into committed ownership.
The outcome?
Every step feels aligned, intentional and commercially effective, helping your team convert more new enquiries and upgrade your existing owners, more consistently, with less friction.
Ready to strengthen your customer journey and convert more guests into holiday home owners?
Speak to RBC today and start turning interest into ownership.
What We Focus On
Digital Discovery & Pre-Arrival Journey
- Website clarity, navigation and holiday home messaging
- Visibility of stock, pricing and ownership benefits
- Lead generation flows, calls to action and enquiry handling
- Speed and quality of digital follow-up and sales follow up
On-Park Guest Experience
- Arrival experience, welcome and signposting
- Team confidence and consistency in the ownership conversation
- Park presentation that reinforces value and standards
- Time on park – signage and marketing across various touchpoints
Sales Process & Viewings
A joined-up customer journey and strong sales process give guests a clear path to ownership.
- Structured appointments and tour flow
- Stock presentation, product knowledge and pricing clarity
- Objection handling and commercial confidence
- Clear next steps and compelling calls to action
- Follow-up that nurtures interest and closes sales
Why a Joined-Up Customer Journey Matters
- Guests make their first decision about your park online, before they’ve arrived.
- A smooth, consistent journey builds trust and reduces friction
- Structured processes help your team convert more leads, more confidently.
- Clear information and simple next steps increase guest commitment.
- Strong alignment between digital, reception and sales boosts conversion and revenue.
Why RBC?
We’ve undertaken multiple satisfaction surveys, directly with guests, giving us valuable objective insights.
Direct and actionable feedback from your newest holiday home owners or holidaymakers, RBC can help you master the moments that matter.
