Know What a Great Owner Looks Like? Great. Now Let’s Find More!
Lead generation is often the most frustrating part of the job as a salesperson. It can be laborious and monotonous, and even when you feel like you’re generating loads of leads, they’re not all necessarily good leads. So, where can you find good leads? Without any extra spend? Within your current system!
Our Lookalike Owner system looks at your reservations systemReservations. It looks at guests already holidaying in your park and identifies those that look like your current owners. Using smart algorithms and live park data, we’ve built a simple, scalable system that identifies guests who match your owner profile before they even step onto the showground.
No lead capture forms. No additional marketing spend. Just intelligent prospecting from the data you already own.
What is Lookalike Owner?
A lookalike owner mirrors your existing owners by matching patterns: income, booking habits, lifestyle and more.
By blending your owner data with upcoming bookings, Lookalike Owner predicts which guests are likely to buy at your park. It provides a strong, reliable lead, ready to identify intent when they arrive on park.
What You Get With Lookalike Owner
Using Power Bi reporting, we match your upcoming holidaymakers to your current owner profile using income indicators, geographic data, and engagement behaviours; no guesswork involved.
Each lead is scored using real data, so your team knows who’s worth the time and exactly when to reach out for best results.
All leads are fed straight into your CRM or sales workflow, complete with built-in triggers for personalised, well-timed follow-up.
No more ‘see how it goes’ selling. Sales teams receive clear, pre-arrival insights to act on, making proactive contact simple and effective.
Lookalike Owner has a live reporting system, fully tailored to your park. It connects directly to your booking engine to harness all guest data, and integrates seamlessly into any existing system via API. Full visibility, full flexibility.
Why Lookalike Generates Sales
This is predictive lead generation. You get the insight before the guest leaves the park, when the buying window is wide open. You can strike while the iron is still hot.
Your team gets a filtered, scored, and prioritised list of high-conversion prospects, backed by real data, not guesswork. This should reduce the time spent on cold and unreliable leads.
As bookings come in, new Lookalike Owners are identified automatically. It’s a consistent, always-on lead pipeline that works in the background.
It allows you to track every lead from source to sale. See what’s working, where the value is, and how to scale it, all backed by a live Power BI dashboard.
Ready to turn holiday interest into holiday home ownership? Let’s show you how Lookalike Owner works.
Generate weekly hot leads from holiday makers who look like your owners
Holiday Maker to Owner
- Targeted profiling based on intent, affordability and likelihood to buy
- Automated leads based on arrival date on park
- Leads based on scoring basis matched from your owner profile
- Hot leads based on engagement and affordability
- Understand what they are likely to buy and why
New Business Strategy
Automate your new business campaigns
- Who looks like your owner base
- Location and distance to park
- Likely affordability
- Frequency of holidays on park
- Volume of spend on holidays on park
- Type of accommodation
Holiday makers in 2025 were
our third best volume of sales.
Normally, they would rank
much lower or have a much
higher cancellation rate.
David Goldsmith
Head of Sales & Marketing, Shorefield Holidays
As one of our customers put it:
You’re not dealing with people who don’t understand the industry — they’ve lived and breathed it successfully for years.
