In my opinion Holiday Parks are the most complicated businesses to deal with. What makes it even more challenging is as a business we chose to only help Family and Owner run parks. My team and I have a great passion for British Holiday Parks and years of satisfaction in helping them to grow and improve.” Ruth Badger
The Ruth Badger Consultancy has been providing Business and Sales consultancy to British Holiday Parks since 2009. Ruth entered the industry in 2007 after taking on the task of saving one of the biggest re-sellers of touring caravans in Norfolk from going bust. Following that success Ruth was invited to be the opening speaker at the BH & HPA Conference in 2009. It was clear that Ruth’s real passion and infatuation for Holiday Parks came from her own family experiences from birth to the current day, holidaying across the country. Ruth and her team understand the true value of what British Holiday Parks mean for families and the memories they create. This is the reason we are committed to help them improve and grow.
Since 2009 we have worked with parks nationwide and understand first-hand the operational, seasonal and commercial challenges they face. Based on this, The Ruth Badger Consultancy offers a bespoke and experienced solution for any park looking to improve their revenue, profits and company practices.
We have completed many successful projects with Groups and single parks and operate in the Holiday and Residential arena. Some notable projects have been done with Argyll Holidays who have 8 Parks based in Scotland, Shorefield Holidays who have 6 Parks in the New Forest, Celtic Holidays who have 3 parks in South Wales, Holiday Resort Unity who have 3 parks in Somerset and Beverley Holidays who have 5 parks in Devon.
Ruth has also completed a project with Hoseasons who are the leading Agent within the industry, helping them to improve their sales processes and revenues within their Call Centre. In 2015 Ruth partnered with Compass Insurance who are the official Insurers of the industry to promote ethical and compliant sales processes.
As all parks are different, we understand that their requirements for improvement will vary. To ensure we offer the most effective consultancy possible, a wider range of bespoke services have been designed specifically for British Holiday Parks. All services can be proved with Case Studies or Testimonials to verify their success.
- Holiday Home Sales Consultancy
Includes Compliance, Sales Management and Budgets
- Reservation and Inventory Consultancy
Includes Sales Management, Budgets and Yield Control
- Food & Beverage Consultancy
Includes Budgets and Sales Management
- Management Consultancy
Includes Director, Senior and Middle Management Training
- Bespoke Finance Consultancy
Includes Budgeting Models, Best Practice and Effective Asset Management
- Marketing Consultancy
Includes Owner and Holiday Maker engagement and Social Media Strategies
- HR Consultancy
Includes Process, Practices and Documentation
- IT and Communications Consultancy
Includes Infrastructure, Wi Fi and Telephone
All Holiday Park Consultancy is priced at a commercial rate depending on the Park’s needs. It is a proven fact that to date all costs charged to any park have been mitigated by the growth created in revenue.
Holiday Park Training
We have been providing Sales and Management Training to the British Holiday Park industry since 2009. Since that date hundreds of Parks both large and small have been capitalising on training which focuses on key revenue streams. All training has been written by Ruth Badger and is delivered personally by Ruth and Julie Hughes.
- Reservations Sales Training
One day Course
- Holiday Home Sales Training
One Day Course
- Management Training
7 Session Course
- Effective Sales Management
One Day Course
All training is priced per day and accommodates up to 12 attendees per session.
Finance Director - Shorefield Holidays Ltd.
Ruth ran a training course for our Reservations Department and we were so impressed we asked her back to look at our Holiday Home Sales which were under performing. What resulted was a complete transformation in the way we run our business. Under Ruth’s influence we have become far more commercial and understand what drives our business and motivates our staff. We have changed our management and reporting structure, creating buy-in and accountability from all areas of our business. This has resulted in continued growth in turnover, gross profit and the margins achieved and increased net profit over the four years since Ruth became involved with Shorefield. We value her energy, expertise and passion for our industry and look forward to enjoying our partnership for many years to come.
Park Owner, Holiday Resort Unity
We have worked with Ruth for 2 years now. Her passion for the business in unwavering, she brings an upbeat tempo to the sales environment but most of all drives results. The working methods provide transparency to all which makes performance management so much easier. If you couple Ruth’s sales and holiday park knowledge you have a unique blend which is highly successful.
Owner, Olympic Park Homes
After a recommendation we decided to book a Small Business Mentoring session with Ruth. Ruth made the session bespoke to meet all of our needs. The majority of the session was spent discussing the main issues within our business and post session an in depth 8 page report summarising all recommendations was provided. As a result it focused our attention on the areas of our business that required it, and last year we had our best year ever.