Helping businesses to grow and improve since 2006.

The Ruth Badger Consultancy Limited has been helping businesses to launch, improve and grow since 2006. What we provide is simple! No frills, effective and affordable hands-on consultancy that works! For 10 years we have been helping small and medium sized businesses increase their productivity and profitability. We provide a number of services and solutions to ensure an affordable option is available. Details of all services can be found on this site.


What we do

Small Business Mentoring

Small Business Mentoring
  • 3 Hour Sessions
  • Bespoke for each business
  • Coached personally by Ruth Badger
  • £595 + VAT fixed price
  • Full recommendation report included
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Sales Training

Sales Training and Recruitment
  • Personally delivered by Ruth Badger
  • Component one day courses
  • One day courses for individuals
  • Learn to improve your self confidence
  • Learn a structured sales approach
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Business and Sales Consultancy

Business and Sales Consultancy
  • Complete sales assessment
  • Lead to sales conversions projects
  • Inbound and outbound sales projects
  • Complete business assessments
  • Strategy and management projects
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Holiday Park Consultancy

Holiday Park Consultancy
  • Holiday home sales
  • Reservations
  • Marketing strategies
  • Sales strategies
  • Business strategies
  • Sales training
  • Management training
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Ruth Badger
  • Motivational
  • Sales focussed
  • SME focussed
  • Business growth
  • Business start up
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Enquire now

Previous Clients

Let's talk


Simon Altham

Simon Altham

Managing Directory - Hoseasons

We needed someone to come in and provide an independent review of our processes with the objective of improving our sales conversion in our Call Centre. Ruth quickly identified the weakness and set a comprehensive improvement plan for my team to implement. In my opinion, no one is better skilled at delivering Sales Consultancy than Ruth. Her contribution, passion, enthusiasm and expertise proved to be invaluable in helping us increase our sales performance. I have no hesitation in recommending her.

Tina Royles

Tina Royles

Director - The Property Mentor

Ruth and her team are dynamic, forward thinking and deliver results. Ruth herself has a no nonsense, straight talking approach which helps her to quickly identify the core issues. The advice and help given really made us reflect and take the action and changes we needed to grow our business. We see Ruth on a quarterly basis which helps us stay focused and motivated. I would highly recommend the consultancy that The Ruth Badger Consultancy provides.

Sara Bertin

Sara Bertin

Finance Director - Shorefield Holidays Ltd.

Ruth ran a training course for our Reservations Department and we were so impressed we asked her back to look at our Holiday Home Sales which were under performing. What resulted was a complete transformation in the way we run our business. Under Ruth’s influence we have become far more commercial and understand what drives our business and motivates our staff. We have changed our management and reporting structure, creating buy-in and accountability from all areas of our business. This has resulted in continued growth in turnover, gross profit and the margins achieved and increased net profit over the four years since Ruth became involved with Shorefield. We value her energy, expertise and passion for our industry and look forward to enjoying our partnership for many years to come.

The Badger Blog

Updates and advice on topics that matter to Ruth. For daily news follow Ruth @ruthbadger.

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