Sales Management Training

HELPING SALES MANAGERS LEAD WITH CLARITY, CONFIDENCE and COMMERCIAL IMPACT THROUGH SALES MANAGEMENT TRAINING

Sales leaders play a critical role in the success of any business. Whether they’re leading a team of two or twenty, their ability to drive performance, motivate people and close deals, directly impacts the bottom line. Yet in many businesses, sales managers are promoted because they’re strong sellers—not necessarily strong leaders. That’s where our sales management training comes in.

This isn’t about sales theory. It’s about results.

Our sales management training is designed to transform sales managers into high-performing leaders who know how to drive revenue, motivate their team and create a culture of accountability. It’s built on real-world experience of what works—and what doesn’t—when it comes to leading successful sales teams in growing businesses.

Whether your business is scaling up or needs help getting back on track, this training equips your people with the practical leadership skills, confidence and structure they need to get the most out of themselves and their team.

ABOUT SALES MANAGEMENT TRAINING

What’s Included In Our Sales Management Training?

Our training programme is bespoke to your business, but typically includes:

Building a high-performing sales culture;
Creating structure and accountability across your sales team;
Developing strong leadership management and people skills;
Understanding KPIs and managing performance effectively;
Managing upwards and aligning with business growth goals;
Driving consistency in process and performance
Transitioning from ‘salesperson’ to ‘sales leader’.

We work with your business and your people directly—this is not classroom training. It’s hands-on, practical and tailored to your exact business growth goals.

Who Is Sales Management Training For?

Our sales management training is ideal for:

Business owners who want stronger leadership in their sales teams;
Sales managers stepping up into new leadership roles;
Sales leaders needing support to deliver results in a high-growth environment;
Growing businesses who want to build a robust, high-performing sales function.

Whether you're looking for growth consultancy services, leadership consultancy services or just need help getting your sales function firing on all cylinders, we can help.

What Are The Benefits Of Sales Management Training?

Investing in sales management training is one of the most powerful steps a business can take to unlock consistent growth. When your sales leaders are equipped to lead, not just sell, you build a stronger, more scalable business.

Here’s what you can expect:

Stronger leadership skills that inspire and motivate teams;
Improved team management and clearer performance expectations;
A more accountable and structured sales function;
Better alignment between sales activity and business growth targets;
Increased confidence in managing people, performance and process;
A more consistent and predictable sales pipeline;
Greater clarity on KPIs and how to use them to drive results.

This isn’t just training—it’s transformation. We help your managers move from reactive to proactive, creating a leadership mindset that supports long-term growth.

Why Work With Ruth Badger Consultancy On Sales Leadership Training?

We don’t deliver theory—we deliver growth. With over 20 years of hands-on commercial experience, we’ve helped businesses of all sizes develop effective leadership skills, stronger team management and the ability to scale through better people and better performance.

As part of our broader growth business consultancy offering, our sales management training focuses on what matters: performance, structure, accountability and leadership that drives results.

READY TO TRANSFORM YOUR SALES TEAM?

If you want to create real change, empower your leaders and build a sales team that drives consistent, measurable growth, let’s talk.

Our sales management training is part of our wider leadership training and people management services. It’s built around your business, your people and your goals.

Get in touch today to find out how we can help your sales leaders step up and deliver.

I would like to personally thank RBC for the advice and guidance you have provided us with. Your judicious and pertinent consultancy has given us the foundation we needed to grow our business. The network of contacts you and your company have together with your in-depth knowledge and experience has created numerous sales opportunities within all departments of our business. Certainly, your expertise in sales and personal customer approach were very helpful in building strong relationships with new and existing customers. Overall, I consider RBC’s excellent counseling on good business practices and excellent sales techniques, now to be one of our company’s greatest assets.
Mike Hawkins
Hawkins Group, Director
We needed someone to come in and help us to do an independent review of our processes to help improve sales performance and conversion within our call centre. RBC was able to quickly see where we needed the most help and gave us a comprehensive plan for us to implement. No-one is better skilled at delivering sales growth than RBC, their passion, enthusiasm and expertise was invaluable in helping us increase our sales performance. I’d have no hesitation in recommending them.
Simon Altham
Awaze, Group Chief Commercial Officer
RBC started to work on growing Everything Tech in 2017 with a focused project commencing in March 2020. As the founder, I always had an ambition to grow and sell but I just didn’t know how to do this. I knew I had the technical knowledge and entrepreneurial flair; I just didn’t have the commercial and people experience. The focused project lasted for 2 years in total before we successfully sold. The turnover impact lifted us from below £1m to an incredible £5m. Every single element of the business was improved, the offering, the delivery, the customer experience, the team and leadership and obviously the revenue and profitability. The growth rate was so impressive, we sold the business 3 years before we planned to, due to the value we had built. RBC’s growth strategy and ability to implement meant that we had a clear vision so didn’t waste time. They built and developed the Everything Tech team which meant all owners could exit upon sale which is normally not possible. The project wasn’t easy at times but Ruth and her team were hands on and were right behind every change at every stage. We started the project with the ambition of growing and it ended for me with a sale at the maximum value I could get. It was one hell of a ride from start to finish and I would highly recommend RBC as they took my business to levels I would never have reached.
Lee Wrall
Everything Tech Limited, Founder
RBC are our go to consultancy when we need help or support with HR. What they provide and their style of delivery perfectly matches an entrepreneurial-led business like us. From the basics of being sharp on employment law, to the hands on approach when dealing with our staff and coaching my managers. The speed in which they complete their work is incredible. Often, I call them because we have exhausted months internally discussing issues. They discuss, advise and then act. Delivering a legal, fair resolution. RBC are professional, effective but human. I trust them and would highly recommend their services if you want people issues addressed or employees developed.
Mark Allen
MITS Group, Chief Financial Officer
I would highly recommend anyone interested in sales, to attend RBC’s sales training. The training was delivered with great energy and flow, keeping my sales staff engrossed whilst giving us invaluable information on sales tips and techniques. I can truly say, they left the course feeling motivated, more confident and eager to get back to the showroom!
Graham Walker
Aitken Walker Cars, Owner
RBC delivered some fantastic management training for us at Lady's Mile Holiday Park. The expertise, engaging delivery, and practical insights have significantly enhanced our senior management team's skills. The sessions were interactive, relevant, and tailored to our specific needs, making the entire experience incredibly valuable and usable, unlike generic 'tick-box' training. I have, and will continue to, recommend RBC for anyone wanting to invest in and improve their managers' skills.
Cerys Cross
Lady’s Mile Holiday Park, HR Manager
Working with RBC has been an absolute game-changer for our company's growth. Their strategic insights, genuine care for our success, and ability to push us beyond our limits have been invaluable. Their expertise, tailored strategies, and unwavering support have significantly accelerated our progress. We're incredibly grateful for their invaluable contributions and highly recommend them to anyone looking to take their business to the next level.
Danielle Morgan
247 EV, Director
We have received a number of Small Business Mentoring sessions over the years from RBC as they are such value for money. The only way I can describe a session with Ruth is like a whirlwind! She is so sharp; you would think she worked in your business full time. Ruth challenges every area but then gives you solutions, ideas and action points which work. The first session we had was for 3 hours and then we received a follow up report within days. There was that much value and content that it took us 6 months to action. Each point worked and helped us to really grow. Within a year we were back for more advice and help. If you own a business, need advice and are happy to get on with the improvements yourself, a small business mentoring session is a must. We have generated over £1m in growth with Ruth’s advice and guidance. Considering how much the session costs, I would suggest that’s amazing value for money.
George Reid
Paving Superstore, Director
We have used the Ruth Badger Consultancy for over 10 years, initially for sales generation and training, then expanding to include budgeting, planning and management structure and mentoring. When our Head of People Management left, we decided to use the consultancy rather than recruit a replacement. This has worked particularly well for us as we have gained a strong, experienced, industry specialist consultant in Julie Hughes. She has worked with the Board of Directors, steered our HR policies, assisted with recruitment and mentored our HR Manager, resulting in a strong, focused team. Last year we won two national British HR Awards: Employee Wellness Initiative of the Year and Hospitality & Leisure Company of The Year.
Paula Curtis
Shorefield Holidays, Company Director
Our relationship with RBC began when they ran a training course for our reservations department. We were so impressed we asked them back to look at our Holiday Home Sales which were underperforming. What resulted was a complete transformation in the way we run our business. Under RBC’s influence we have become far more commercial and understand what drives our business and motivates our staff. We have changed our management and reporting structure, creating buy-in and accountability from all areas of our business. This has resulted in continued growth in turnover, gross profit and the margins and net profit. We value RBC’s energy, expertise and passion for our industry and look forward to enjoying our partnership for many years to come.
Sara Bertin
Shorefield Holidays Limited, Owner and Finance Director
RBC has been helping us to grow our business for the last 11 years. Their passion and understanding of holiday parks in my opinion is unrivalled. I had come across many consultants but none who understand all revenue channels. During our working relationship we have substantially grown Holiday Home Sales revenue, reservations revenue, staff and leadership, using their advice and hands on guidance. The Holiday Home Sales and Reservation strategies, paired with RBC’s determination and upbeat tempo deliver results. For the last 5 years we have tasked Ruth with setting our annual commercial strategy and budgets. Once done, she has trained, coached and empowered our senior team allowing them to get on with the delivery. We love working with RBC as they are focused, fun and definitely deliver. I would highly recommend them to any Holiday Park owner who wants to grow their business.
Alan House
Holiday Resort Unity, Owner and Director
We engaged with RBC in 2022 as we wanted to improve our Holiday Home Sales team, processes and performance. They didn’t disappoint. Fiona came into our business and got to grips with what needed to be done quickly. She recruited and onboarded a manager while putting into place a full compliant sales process. She set our budgets and owner engagement and new business strategy. All of this was done while coaching the team and taking everyone on the journey. That ensured that once the project was completed, everything she implemented continued. This year’s performance has been better than ever and Fiona definitely helped that to happen.
Gordon McCormack
Crofthead Holiday Park, Owner
As a business the wellbeing of our staff is a key focus. Over the last 4 years, RBC has been our partner of choice. They have created our annual wellbeing strategy, provided training and even advised on our staff benefits packages and liaised with healthcare providers. Julie is amazing to work with, she really is at the top of her game and always on trend with her ideas and advice. That makes such a difference considering the wide age range of staff we employee. 2024 has been a great year for us as we won 2 national HR awards including for wellbeing. A great team effort which Julie is at the heart of. I would recommend any HR Leader to speak to RBC if they want to improve their company culture and the wellbeing of their team.
Sue Lilley
Shorefield Holidays, HR Manager
Everything Tech was an interesting place to work as the company employed a wide mix of people. The culture of the business was always relaxed but as we grew, building a balanced culture became difficult. RBC worked within the business for two years and placed culture at the heart of our growth strategy. We acknowledged we had to get the culture right to attract and retain the right staff. Over a two year period, I observed RBC remove toxic people, create values and beliefs which were balanced and fair for the staff and the customers. They implemented a culture and wellbeing strategy which focused on creating a fun but challenging working environment, rewards and opportunities for all staff (not just sales) and a retention plan which took the whole team on the growth journey. Some of the staff incentives were epic! We had our own "Wheel of Achievement", quarterly all team socials and even beers after 4pm to celebrate the successes of the week. It is without question that the culture RBC created helped the business to grow and made us very attractive to the buyers who bought the business in 2022.
Anthony Hautin
Everything Tech Limited, Director

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