Fiona Kelly - How to Increase Holiday Home Sales in 2025

Want to increase your holiday home sales in 2025 but not sure where to start?

Don’t worry, we’ve got you covered with this guide on boosting holiday home sales and staying ahead of the competition! 

Plan for 2025

Set Clear Goals:

• Define your sales targets for 2025. How many units do you aim to sell? How many new customers do you want to acquire? How many existing owners do you plan to upgrade?
• Establish your financial goals for the year. What revenue do you want to achieve?

Create a Roadmap:

• Just like you wouldn't embark on a journey without a map or satnav, you need a clear plan to reach your goals efficiently and effectively.

Leverage Automation:

• Utilise automation tools to streamline your processes and achieve your goals more quickly and efficiently.

Engage Existing Owners:

• Recognise the sales potential within your existing customer base. Walk around your park, engage with owners and build relationships. They are your loyal customers who love your park and holiday homes.
• Plan and execute events to connect with your owners. They appreciate when you take the time to chat and have a brew with them.
• Remember, "all things being equal, people will do business with a friend. All things being unequal, people will still do business with a friend." (Mark McCormack)
• Use profiling tools like "Ability to Buy" to identify and target owners with the highest potential for upgrades.

Generate New Business Leads:

• Leverage your holidaymakers as potential leads. Many of them are repeat visitors and can be your first organic lead generation.
• Use tools like "Look A Like Owner" to identify holidaymakers who resemble your current owners.

Leverage Digital Marketing:

• Social Media Campaigns: Use platforms like Facebook, Instagram, and Pinterest to showcase your holiday homes with high-quality images and videos. Highlight unique features and customer testimonials.
• SEO and Content Marketing: Create engaging content about caravan living, maintenance tips, and travel destinations. Optimise your website for search engines to attract organic traffic.
• Email Marketing: Build a mailing list and send regular e-shots with special offers, new arrivals, and useful tips for caravan owners.

Enhance Customer Experience:

• Videos: Offer to send videos of caravans to give potential buyers a detailed view of a particular unit they are interested in to create desire.
• Customer Service: Provide excellent customer service by being responsive, knowledgeable, and helpful. Follow up with potential buyers and offer personalised assistance.
• Flexible Financing Options: Partner with financial institutions to offer attractive financing options, making it easier for customers to purchase.

Targeted Advertising:

• Local Advertising: Advertise in local newspapers, magazines, and community boards. Participate in local events and fairs to reach potential buyers.
• Online Marketplaces: List your caravans on popular online marketplaces and caravan/lodge-specific websites to increase visibility.

Customer Testimonials and Reviews:

• Encourage Reviews: Ask satisfied customers to leave reviews on your website and social media pages. Positive reviews can significantly influence potential buyers.
• Showcase Testimonials: Feature customer testimonials prominently on your website and marketing materials.

Partnerships and Collaborations:

• Influencer Marketing: Work with influencers in the travel and outdoor living niche to promote your caravans to their followers.
• Local Business/Attractions: Ask local businesses if they can offer discounts to your valued owners.

By implementing these strategies, you can effectively boost your holiday home sales in 2025 and stay ahead of the competition. 

Are you facing challenges you’d like to overcome? Do you have a specific area you'd like to focus on?  

Feel free to reach out to Fiona Kelly at Fiona.kelly@ruthbadger.com to see how RBC can help you achieve your goals.