Given the challenges in the economic climate, UK holiday parks now have a prime opportunity to capture domestic tourists looking for memorable getaways, that are not so far flung! So, how can holiday park operators optimise their marketing strategies to attract much needed visitors during this crucial booking period?
The Early Birds
As springtime hits, those early bird planners will now be shopping for the perfect summer holiday; researching their options, probably having already been targeted by marketing campaigns offering early bird discounts or added value packages for summer stays! It’s therefore important to assess how your holiday park can compete in the market, whether it’s including flexible booking options to give potential customers peace of mind or offers such as, buy 6 days, get the 7th free!
The Power of TikTok
The ever-growing force that is TikTok presents a unique opportunity for holiday parks. The platform gives holiday parks the ability to really engage with customers; below, we have suggested some TikTok video examples and ideas that we have seen work well:
- Create behind-the-scenes content showing park preparation, maintenance and show off anything new for 2025 - build up the anticipation!
- Share quick tours of different accommodation types using trending sounds, to really bring the accommodation to life.
- Film staff members participating in popular TikTok challenges, if you have anyone brave enough!
- Showcase guest experiences through user-generated content – this builds trust amongst your audience of ‘real life’ customers.
- Highlight unique features, such as wildlife encounters, sunset views or evening entertainment, in short-form videos.
- Use trending hashtags like #staycation and #ukholiday to increase visibility of the content you’re creating.
- Create location-specific content highlighting local attractions and activities in the area.
Spring Breaks
Whilst summer traditionally remains the peak season, don't miss out on the appeal of spring breaks. We recommend creating compelling content around:
- Easter holiday events and activities; attract parents with child friendly plans.
- Highlight any spring festivals and attractions happening in your area, to increase the appeal of visiting.
- Get the camera out capture new blooming flowers, little lambs and the leaves on the trees! Show off the beauty of your holiday park!
Talk to Your Neighbours
Spring is also an ideal time for teaming up with potential marketing partners:
- Partner with nearby attractions or local event planners to create easy package deals for customers staying at your holiday park, to visit local attractions and events.
- Team up with local restaurants; provide reviews for each other and offer deals for guests of the holiday park.
- Engage with any tourism websites to feature in their spring campaigns.
- Consider joint promotions with any other complementary businesses, in the hospitality or tourism sectors!
We are Family
With school holidays and bank holiday weekends happening throughout spring, family-focused marketing is not an option; it’s essential:
- Create content highlighting activities fit for all weather conditions.
- Promote indoor facilities for the April showers!
- Showcase the family accommodation options that are available and the offers on the table; focus on value for money content.
It’s All About the Customer
Build trust and credibility through authentic guest experiences:
- Encourage and highlight reviews from spring visitors; ask them to tag, share and post their experiences – perhaps in exchange for the offers available with the new partners you’ve made?
- Share user-generated content showing real guest experiences – this is a massive trust and credibility builder.
- Create case studies of successful family holidays and showcase testimonials from repeat visitors.
Turning these marketing tips into tangible results requires focused effort and a clear plan of action. If you're looking for expert guidance and the accountability to drive your holiday park's marketing success, Ruth Badger Consultancy are experts in delivering holiday park consultancy services. RBC specialises in providing tailored strategies and the hands-on support needed to ensure your marketing efforts translate into real bookings. Let us help you maximise your springtime potential and create a season of success for your UK holiday park!