In the dynamic world of caravan park operations, the strength of your team can be the deciding factor between stagnation and success. A caravan park isn’t just one business — it’s a collection of services under a single roof. From caravan sales to food and beverage service, each area demands a unique set of skills and expertise. Finding the right people, who not only possess these varied abilities but also understand the unique nature of working in a caravan park environment, presents a test all of its own.
The Caravan Park Challenge
Owning and running a caravan park in 2025 has its own set of unique challenges…
- Operational costs are constantly changing and often increasing;
- The cost of living is therefore not just increasing for the caravan park, but for potential customers too;
- Recruiting the right staff for your caravan park who can deliver a brilliant and memorable service.
At RBC, we have spent over 15 years supporting the growth of caravan parks; we coach them through the survival of challenges such as the above and we work with them to tackle the trials and tribulations of running a caravan park, head on!
The RBC Approach to Caravan Park Recruitment
Our approach to recruitment stems from our deep operational experience in the industry. We know that caravan park staffing is not just about filling positions, it’s about building teams that provide exceptional service and drive growth.
1. Understanding Your Park's Unique Needs
Before recruitment begins, we work with caravan park owners to:
- Analyse their current business model and growth opportunities;
- Identify key positions that will have the most significant impact on revenue;
- Define the skills and attributes needed for each role in their specific context;
- Create role profiles that reflect both operational needs and cultural fit.
2. Targeted Recruitment for Specialised Roles
Caravan parks require specialised expertise in multiple areas. Our recruitment and people coaching focuses on finding candidates with the right combination of skills for:
- Holiday Home Sales: People who understand both property sales in the holiday and leisure industries;
- Reservations: Staff who can convert enquiries into bookings whilst maximising yield;
- Owner Engagement: Team members who can build relationships that lead to sustained business and greater customer value;
- Operational Management: Leaders who can balance guest experience with cost and time efficiency.
3. Recruit/Train/Retain Methodology
Our proven "Recruit/Train/Retain" methodology ensures you not only find the right people, but keep them long term!
Recruit: We help implement rigorous selection processes that identify candidates with both the aptitude and attitude for holiday park success.
Train: New team members receive comprehensive training in holiday park-specific skills; from our four-day holiday home sales training programme to reservations techniques that increase conversion rates.
Retain: We help implement engagement strategies and performance management systems that keep your best staff motivated and help them grow with your business.
Building Teams That Drive Growth
The right recruitment strategy does not just fill positions—it builds teams that drive business growth.
1. Sales Teams That Convert: A well-trained sales team is the engine of your holiday home business. Through our Holiday Home Sales training, your sales professionals will learn to:
- Follow a proven, structured sales process from enquiry to handover;
- Identify opportunities for both new business and upgrades from existing owners;
- Master effective discovery, objection handling and closing techniques;
- Stay compliant with consumer rights and regulations to protect your business while building customer trust.
2. Reservations Teams That Maximise Revenue: Your reservations team holds significant revenue potential. With targeted recruitment and tailored coaching, your team can:
- Increase booking conversion rates and reduce lost enquiries;
- Boost average spend per booking by offering upsells such as early check-ins, late checkouts and activity packages;
- Implement dynamic pricing strategies to maximise revenue per available pitch or lodge;
- Upsell on-site services such as dining, spa treatments and local experiences.
3. Leadership That Inspires: Leadership is the glue that holds your team together and sets the tone for performance, culture and guest satisfaction. We help identify, coach and develop leaders who:
- Set clear, actionable goals and consistently drive accountability;
- Motivate their teams and foster a positive, high-performance culture;
- Balance commercial demands with exceptional guest service;
- Leverage technology and systems to streamline operations and improve reporting.
4. Specialist Operational Support: Beyond front-line staff, the often-overlooked operational roles are equally vital. Recruiting talented people in areas like maintenance, groundskeeping, housekeeping and entertainment can transform the guest experience and operational efficiency. We help parks:
- Source candidates with the right technical skills and service mindset;
- Implement multi-skilling strategies to increase flexibility and coverage;
- Create incentive programmes that drive pride, attention to detail and long-term retention.
The Bottom Line: Recruitment as Investment
At Ruth Badger Consultancy, we view recruitment not as a cost, but as an investment in your park's future. Our clients have seen firsthand how the right team can transform performance, whether that is doubling revenue in three years or creating the conditions for a highly profitable exit.
In an industry where the guest experience is everything, having staff who understand both the commercial and hospitality aspects of caravan parks is not just nice to have, it is essential for growth.
If you are ready to transform your caravan park's performance through strategic recruitment and team development, our industry experts are ready to help. With 15 years of proven success in the caravan park sector, Ruth Badger Consultancy brings unmatched expertise to every aspect of your business, starting with the people who make it happen.
Contact us today to discuss how our recruitment expertise can help your caravan park reach its full potential!