When Leicester City won the Premier League in 2016, nobody saw it coming! The bookies had them at 5000-1 odds at the start of the season; pundits wrote them off; even their own fans probably did not dare to dream it, but Claudio Ranieri and his coaching staff believed. They saw the potential that everyone else had missed; pushed the players beyond what they thought possible and helped them see strengths they didn’t know they had! Whilst the rest of the football world was busy looking at the obvious choices; Liverpool, Arsenal, Manchester City and more, Leicester's coaching team was quietly building something extraordinary. In short, that’s what great business coaches do - they spot the potential that others can’t see and turn it into results.
We Love Coaching in Sport - Just Not in Business
We Brits love our coaches - every weekend, parents are cheering from the sidelines as volunteer coaches help their kids improve their football, rugby or netball, for example. Lewis Hamilton has a team of hundreds of automotive specialists finessing his vehicle and strategy. Even the great Sir Alex Ferguson surrounded himself with coaches to support him and his squad through his Manchester United years.
We accept that even the most talented players need guidance, strategy and someone to hold them accountable. We acknowledge something important in the context of sport; that having someone in your corner who can see your blind spots isn’t a weakness, it’s a winning strategy.
Yet, the mention of business coaching often results in a funny look! “I've been running this place for twenty years” and “no one knows it better than me”, they will say. However, are you running it as well as you could be? Are you too close to the business to be able to see the bird’s eye view?
Holiday Parks Are Complicated Beasts
Running a holiday park is not like running a shop, for example. We know that you are juggling generating accommodation bookings, scheduling entertainment, stocking retail sites, delivering food service and managing maintenance, all whilst often pushing for holiday home sales too. This, combined with seasonal madness like a quiet February and a mental August, can fill a holiday park owners’ plate!
One week, you’re dealing with a blocked drain in caravan 17a, the next, you’re negotiating with a holiday home buyer who drives a hard bargain! It’s like being asked to play goalkeeper, striker and referee, all at once. This is exactly why we specialise in the holiday park world. After many years in the industry, RBC have seen every challenge holiday parks face and often, we see the very same blind spots; the revenue streams that are missed, the operational bottlenecks that cost thousands and the sales opportunities that walk away because the team aren’t properly qualified to close them.
What Actually Happens When You Get Coached
Let us be straight with you – we’re not interested in writing reports that sit on your desk. Nor do we make theoretical strategies that you’ll never use. Instead, we roll up our sleeves, get boots on the ground and work with you to fix anything that’s broken and grow what’s working.
Leaving money on the table because you don’t have proper lead generation systems or sales processes in place? We implement them. Occupancy rates dropping? We’ll review your pricing strategy, your marketing and your customer journey. Staffing issues becoming complex and unmanageable? We finesse your management structure and training programmes.
It's all about accountability - we set targets, track progress and make sure you are doing what needs doing and not just thinking about it.
The Results Speak for Themselves
During our working relationships, we’ve helped tens of parks substantially grow their holiday home sales revenue and holiday park reservations. But more than that, we’ve helped owners get their lives back. Instead of firefighting every crisis, our holiday park owners are running profitable, well-organised businesses that actually work for them, even when we’re not there.
Elite athletes never compete without coaches, because they know talent alone is not enough. They need strategy, technique and someone who will push them when they want to give up.
Your holiday park is your livelihood. In an increasingly competitive market, the operators who will thrive are those smart enough to get the support they need to win.
If coaching is good enough for champions, isn't it good enough for your business?