We know that every day, holiday park owners face a unique set of challenges. Running a holiday parks means wearing many hats; whether it’s creating park events, managing the logistics of a park restaurant, handling customer complaints or successfully closing the sales of holiday homes, the responsibilities are vast. With a focus on the sales strategy of holiday homes specifically, we dive into the challenges of low holiday home sales, stagnant lead pipelines and declining rates of repeat custom, in order to support holiday park growth. At Ruth Badge Consultancy, we offer only the very best holiday park consultancy services, delivering end-to-end support via one-off workshops or monthly, regular support to give your team the skills to thrive.
Why Holiday Parks are Turning to Holiday Home Sales Training Experts
There are a whole host of problems faced by holiday parks that spark the need for expert consultancy including:
- Falling short of holiday home sales targets;
- Poor conversion rates from enquiries to onsite visits;
- Lack of repeat customers or referrals;
- High staff turnover or low morale in the sales team;
- Rising complaints from guests or negativity from prospects;
- Difficulty adapting to seasonal sales cycles.
If any of this sounds familiar, Ruth Badger Consultancy are experts in all things holiday parks and offer proven solutions that deliver results, fast!
Solutions for Improving Holiday Home Sales
Whilst generic sales training is available for all industries, at RBC our experts specialise in training exclusively for the holiday park industry. We completely understand the nuances and challenges that holiday parks face in regards to holiday home sales and how deeply a lack of sales success can affect a park.
Customer Service Training for Holiday Parks
Your customer service strategy can make or break your holiday park's reputation. RBC’s Holiday Park Customer Service Training is built to:
- Equip customer facing staff with confidence and practical service skills;
- Address negative feedback to prevent complaints moving forward;
- Create a culture amongst staff where exceeding expectations is the norm;
- Improve retention and upsell opportunities through better guest experience.
Our team delivers this training onsite, in real-time scenarios, ensuring our learnings sticks and is immediately applicable in a holiday park environment.
Holiday Park Sales Lead Generation
Without quality leads coming into the business, even the best sales people cannot succeed. That’s why RBC offer Holiday Home Sales Lead Generation training that includes:
- Building and implementing targeted lead generation strategies;
- Tailoring messaging for different buyer types (families vs. retirees, for example);
- Improving conversion rate of enquiry to visit and visit to sale;
- Setting up feedback loops between marketing and sales to make optimisation choices that are based on actual data;
- Optimising every touchpoint in the customer journey to build trust and credibility with prospects.
Whether you’re launching a new sales operation or improving an existing one, RBC are experts in holiday parks and provide hands on coaching in a real world environment.
Holiday Home Sales Training
Our Holiday Park Sales Training goes beyond creating sales scripts; it builds confidence amongst salespeople, skill in handling new enquiries and strategy into your sales targets and tracking. RBC helps holiday parks to:
- Build rapport and convert cold leads into hot prospects;
- Set, track and improve KPIs and monitor the ROI of the sales outfit;
- Train teams to handle objections effectively in order to close deals;
- Deliver bespoke training, 1-1 coaching and ongoing monthly support, dependant on the parks’ specific needs;
- Understand the differences required in selling to first-time versus repeat buyers.
From one-off workshops to quarterly refreshers, we provide holiday park sales help that adapts to your park as it evolves and grows.
Flexible Sales Training to Fit Your Holiday Park
Whether you need a quick performance boost before the season ends or a long-term growth strategy for an exit in the future, RBC offers flexible training solutions including:
- One-off training sessions for specific team challenges;
- Quarterly or monthly support packages to keep your team on target;
- Full consultancy services for holiday park owners looking to optimise operations;
- Compliance training for both customer service and holiday home sales teams.
Why Choose Ruth Badger Consultancy
RBC is led by Ruth Badger, a well-known business expert with extensive experience in the holiday park industry. Her team of seasoned consultants have helped holiday parks across the UK boost profitability, grow their customer base and become market leaders via brilliant service and effective sales.
RBC is widely recognised as:
- The best holiday park consultancy in the UK;
- A trusted partner for holiday park sales lead generation;
- A leader in customer service training for holiday parks and sales training for holiday parks;
- A go-to team for consultancy services for holiday park owners.