I was walking a holiday park last week and stopped and had a chat with an owner, he was sat outside his caravan with a blanket, a brew and a big grin.
We chatted about the weather, the quieter feel around the park, the usual small talk. But one thing he said really stuck with me:
“You can keep the summer crowds… autumn’s the best time to be here.”
And he’s right.
There’s something special about this time of year. The light changes, the pace slows, and the parks take on a different kind of magic. Families swap swimsuits for wellies, evenings stretch out into bonfires and pumpkin picking, and there’s this golden glow that makes everything feel a little more grounded.
For holiday parks, it’s a unique moment. The rush of summer might be over, but the opportunity isn’t. In fact, for many parks, the autumn season, especially the Halloween half term. It can be the most valuable week for planting the seeds of next year’s success
The Autumn Sales Window
When you work in holiday park sales, you quickly learn that the calendar tells a story. Summer is frantic, full of enquiries, viewings, and decisions made on excitement and sunshine. But autumn? Autumn is when the serious buyers appear.
They’ve stayed on park, they’ve seen what life looks like when it’s not all go-go-go, and they’re picturing themselves here, wrapped up, relaxed, and still enjoying it all year round. That’s when conversations become commitments.
And with next season’s pitches and stock soon to be confirmed, there’s real commercial value in making the most of these quieter weeks.
Taking Care of Your Sales Team
By this point in the year, most park teams are running on fumes. Summer takes it out of everyone, the hours, the energy, the constant pace. So as we move into autumn, it’s important to take a breath and look after the people who’ve carried the business through its busiest months.
This isn’t just about giving people time off (though that’s vital). It’s also about supporting those who are still on the ground. With key staff taking holidays, you can often find yourself running lean just as those autumn opportunities arise.
That’s why the best-run parks plan for this moment, making sure everyone, not just the sales team, has the confidence to handle an enquiry.
Equip Everyone to Spot a Sale
The truth is, not every lead walks straight into the sales office. Sometimes it’s the receptionist who takes the call, or a groundskeeper who stops for a chat. It might even be someone at the bar, handing over a drink to a guest who casually says, ‘We’d love to buy one but…’
That’s the moment you don’t want to miss.
Training your wider team, from reception to maintenance to confidently handle a sales enquiry doesn’t just protect potential revenue. It builds a culture of confidence, connection, and shared success. Everyone feels part of something bigger, and your guests feel supported at every touchpoint.
At RBC, we see this as one of the smartest moves a park can make post-summer. A small investment in cross-team sales training can deliver long-term results better conversion, stronger team morale, and smoother communication across departments.
Make the Most of the Moment
Halloween half term is more than a seasonal event. It’s the final spark before winter, filled with nostalgia, connection, and genuine buying intent.
So take care of your teams, empower them with the right tools and training, and make sure every conversation counts.
Because while autumn might mark the end of one season, it’s also the start of your next chapter.
If you’d like support in training your whole team to handle sales enquiries with confidence without losing the warmth and authenticity that sets your park apart - get in touch with RBC. We’ll help you turn everyday conversations into next season’s success stories.